Who We Are

Lauren Cole

Lauren Cole is President of Cole Media, a boutique media business consulting group that helps clients launch and expand media-related businesses, including a range of digital media (SVOD, iVOD, AVOD, YouTube channels), cable and satellite television networks, film distribution, broadcast and multicast television, connected TV devices, and mobile, in the US and internationally.

The company was established in 2002 and has worked with over 130 clients to date.

Before establishing Cole Media, Lauren was Chief Operating Officer of PacketVideo Corporation, an early mobile video company, where she oversaw global business operations of the company.

Lauren spent many years at Sony Pictures Entertainment in the International Television division launching, making investments in, and supervising Sony’s cable channel investments in Europe, Latin America, Asia, and Australia. During her tenure at Sony, she worked on over 30 networks including joint ventures with HBO and other studios and in-house brands such as Sony Entertainment Television and AXN. She also oversaw operations for the International Television division including rights and availabilities and the international offices.

She has worked in Warner Bros.’ Strategic Planning Department and at Bain and Company.

Lauren has an A.B. in Applied Mathematics from Harvard College and M.B.A. from the Stanford Graduate School of Business.


Wendy Bernfeld

Wendy Bernfeld, (@wbernfeld), founder and MD of Rights Stuff, is a passionate film buff specialized in content acquisition, distribution,& related international strategy and deal advice, for traditional media (film, TV, Pay TV), digital  media (Internet, IPTV, VOD, mobile, OTT/connected devices, consumer electronics) and cross-platform/transmedia production and distribution.

Wendy helps maximize revenues across multiple windows and platforms, balancing traditional and digital media. She is also active on various festival/industry advisory boards and as a workshop leader and writer on the pragmatics of the digital entertainment sector.

Originally from Montreal, Canada, then in Europe since ’91, Wendy first devoted 15+ years as in-house movie and TV buyer and senior exec in traditional pay TV, VOD, & distribution (including as CEO Canal+ International Acquisitions, MD Alliance-Atlantis, and SVP Acquisitions Movie Network before founding her Rights Stuff consultancy in ’99. Earlier still she was an entertainment lawyer and Supreme Court law clerk.

Rights Stuff is an international consultancy providing content strategy and pragmatic licensing services, including content acquisition, distribution & development with specific emphasis on maximizing the potential of ‘Rights’ and ‘Windows’ across evolving VOD, digital and traditional media. Since 1999 Rights Stuff has been at the forefront of developments in entertainment content and the industry, including its changing players and the various methods of distribution.

Lynn Beveridge

Lynn Beveridge has been working in the media and entertainment industry for over 15 years with extensive experience on a worldwide basis. Beveridge currently provides consulting services to media and entertainment clients with an emphasis on business development, content strategy, programming sales and acquisitions.

Prior to providing consulting services, Beveridge served as Deputy Head of Programming for Sky Italia, a News Corp platform. In her role, Beveridge had a key focus on major studio negotiations as well as overall strategic and operational activities.

Beveridge also worked at E! Networks as SVP, Business Development and Online. Beveridge was responsible for worldwide initiatives to build and extend the E! and Style brands including its traditional linear television business as well as satellite radio, broadband and new media and marketing platforms. In addition, she managed the E! Online business.

Prior to E!, Beveridge spent many years at Paramount Pictures where she was promoted to SVP, Worldwide Pay Television. In the role, Beveridge was responsible for Worldwide Pay Television sales and business development, as well as International Pay-Per-View and Video on Demand. Beveridge was instrumental to building Paramount’s international channel portfolio and she oversaw the finance and sales administration areas of the division.

Beveridge also worked in the Motion Picture Group at Sony and at Salomon Brothers.

Beveridge earned her BBA from the University of Texas and her MBA from Stanford University.

Rob Cain

Robert Cain has worked for more than 20 years in Hollywood and the global entertainment industry, primarily as a production, finance, strategy and creative development expert.

Rob has consulted to most of Hollywood’s major studios and talent guilds and worked as a senior executive at talent-based companies such as Danny DeVito’s Jersey Films and Aaron Spelling’s Spelling Entertainment in formulating and executing business plans to expand their operations.

His corporate clients have included Universal Studios, MGM, Sony Pictures Entertainment, DirectTV, NBC, the BBC, the Screen Actors Guild, Kodak, New Line Cinema, Mattel and others. Rob’s film experience extends from finance and distribution management to creative duties on more than a dozen successful films, including such critical and commercial successes as The Usual Suspects, Breakdown, Bound, Blade 2 and Cabin Fever.

Rob has been doing business in China since 1987, where his experience includes production and entertainment management and consulting to major Hollywood studios, animation companies and talent agencies on China matters. Rob’s past Chinese consulting clients include Shanghai Media Group, CCTV, China Lion Films, and others.

Rob has successfully raised in excess of $200 million in funding for various companies with which he has been involved.

An award-winning screenwriter, Rob holds a bachelor’s degree with honors from Harvard University and an MBA with honors from the Wharton School of Business.

Martha Eberts

Martha Eberts provides general management and development services to television and new media companies.

Previously, Ms. Eberts was Senior Vice President, International Networks & Development for Sony Pictures Television International. She was responsible for channel profitability, management and growth, with a primary focus on Asia.

Ms. Eberts oversaw all aspects of the Sony Entertainment Television joint venture one of the top three cable and satellite entities in India comprised of four channels (two Hindi general entertainment channels, one Hindi movie channel and one English language movie channel); production, distribution and syndication operations for Hindi content; TheOneAlliance Indian distribution venture with Discovery Communications India; and commercial advertising airtime sales. Further, Ms. Eberts managed the business operations across all functional lines for the AXN (action/adventure) and Animax (anime) channels throughout Asia, India, Japan and Korea; and SET in Singapore.

As an original member of the international networks team since 1995, Ms. Eberts played an integral role in the development of SET (English language general entertainment), AXN and Animax global brands from writing the original business plans and working with each of the first launch teams. She guided the subsequent rollout of AXN in Asia and Europe and of Animax in Asia.

In addition, Ms. Eberts has held positions in corporate development at Sony Pictures Entertainment and was a Financial Analyst at Goldman Sachs & Co.

Marietta Hurwitz

Marietta Hurwitz is a strategic executive with strength in business development, digital marketing, operations, content development and consumer experience acquired through senior positions at leading lifestyle brands.

Brings a proven track record of planning and execution of successful initiatives across multiple channels including web, mobile, cable TV, and social media outlets.

Lead Digital initiatives and strategy for lifestyle and media brands including Scripps Networks Interactive (Travel Channel), NBCUniversal (Bravo Media, Trio Network and USA Network) and Harpo (Oprah.com, OWN Network) as well as various consulting clients including Chef David Bouley, Ovation TV, TV Guide Network and Carlos Watson (CEO & Co-Founder of Ozy) .


  • Executive Management
  • Strategic Planning and Development
  • Business Development
  • Digital Marketing Strategy
  • Consumer Experience & Engagement
  • Content Development & Editorial Direction

Carl Kirchhoff

Carl Kirchhoff is a Media Executive with 20 years’ experience who launched more than a dozen media and technology start-ups in Europe and the USA.

While managing his own business, EverSport Media – the next generation ESPN, Carl helps internet and mobile companies as consultant, advisor and mentor in strategy, Business and Corporate Development to successfully build stable and growing businesses.

After his 6-year tenure as head of TV and media sales at the European Football Association (UEFA), representing and selling the most valuable sports property the UEFA Champions League to ESPN, FOX, Sky, Liberty Global and other media companies worldwide, he has consulted for distinct sports, entertainment content rights holders and distributors maximizing revenues across all distribution channels and devices.

Bridging the gap between traditional TV and digital media, Carl has a unique insight into the most innovative media technology and the ever changing eco system, content rights holders and distributors are facing. Buzzwords such as OTT, 2nd screen, socialTV, MCNs and live streaming are Carl’s daily business. His current start-up EverSport Media connects content and fans through a sophisticated Content Rights Management System which allows the rights holders to activate, manage and monetize their content through PPV, subscription, advertising and sponsorships.

Carl (@CarlKir) is a regular speaker and presenter at Digital Hollywood, DigitalLA, Silicon Beach Fest, SXSW and similar events.

Peter Litman

Peter Litman has been an independent media consultant since 1998. His areas of expertise are business planning and content licensing especially in the cable television and Internet industries.

He has deep knowledge of affiliation agreements, retransmission consent agreements, “most favored nation” provisions and their interpretation and related analysis.

Litman has assisted many major cable television and broadcast network groups on strategies for their dealings with distributors, litigation related to disputes over agreement terms and on business plans for new services. His clients have ranged from blue-chip content providers to start-up media companies. www.peterlitman.com

Prior to consulting, he spent four years negotiating programming agreements and overseeing investments in cable networks at the board level as part of Rob Stengel’s group at the cable operator Continental Cablevision/MediaOne (now part of Comcast).

Earlier in his career, Peter worked in several financial roles for NBC at both the network and station level. He started his career in the media in radio programming at WBRU-FM in Providence, Rhode Island; he is now a member of the board of directors of the station’s parent company. Peter earned his undergraduate degree at Brown University where he was elected to the Phi Beta Kappa honors societies. He earned his master’s at the Kellogg School of Management at Northwestern University.

Elana Maggal

Elana Maggal is the founder and president of Elite Events Group, an international events management company specializing in the health and wellness industries.

Services include event strategy and management, budgeting, programming, venue selection, talent booking and negotiation, sponsorship and marketing, tradeshow management, and on site coordination.

Elana spent over thirteen years leading successful conferences for Yoga Journal Magazine, including annual gatherings of over 2,500 attendees in New York, Colorado, San Francisco, San Diego and Florida, in addition to numerous regional events. Prior to Yoga Journal, Elana worked as the Executive Director of the Learning Annex of San Francisco. While at the Learning Annex, she helped grow the business into a household name by upgrading the caliber of presenters and quality of seminars produced. Before relocating to the Bay Area, Elana was the Director of Marketing and Publicity for a 72,000 square foot entertainment complex, America Live! at Sacramento where she created, coordinated and executed promotions and marketing plans for eight separate venues including booking all talent. Earlier, Elana produced events in New York for media companies ABC Radio and HBO Video.
More info: www.eliteeventsgroup.com

Alyssa Padia Walles

Alyssa’s career in the video game industry includes re-launching the Atari brand, developing international distribution markets for Sony PlayStation and negotiating national sports league agreements for Backyard Sports. She currently manages Amplitude Consulting.

At Sony Computer Entertainment Europe, she was a member of the senior management team that launched PlayStation across Europe, Australia, New Zealand, Eastern Europe and the Middle East. As Senior Vice President at Infogrames/Atari, Alyssa played a significant role in the integration of both GT Interactive and Hasbro Interactive.

In addition to her work with multi-national corporations, Alyssa spent a number of years focused on her own start-up: Big Screen Gaming. Big Screen Gaming was a proprietary gaming platform that combined console-style gaming with the premium experience of movie theater sound and visual quality.
As a consultant on business strategy, development, sales and marketing, Alyssa has influenced brands such as Fisher-Price, Nimbus Games, Leapfrog and Sony Pictures Home Entertainment. She was recently COO of Information Humanities, Inc. a digital media company that publishes Glo Bible.

A USC Cinema graduate, Alyssa is a founding member of Long Beach TEC (a digital media incubator), mentor on behalf of the USC Marshall School of Business, and serves on the Board of Directors of Atari, S.A.

Arlene Zeichner

Arlene Zeichner is principal of Zeichgeist, a digital media advisory practice focused on content strategy, business development, licensing and programming.

Zeichner’s deal experience spans multiple business models (license fees, revenue shares, promotional content, SVOD and AVOD), media types (film, video, print, apps, audio) and platforms (mobile, OTT, consumer electronics and out-of-home networks). She has developed and maintained many valuable relationships with media and technology executives.

Zeichner’s recent work includes crafting a Membership Video on Demand strategy for PBS and a subscription service, nabi Pass, which includes video, print and audio assets for Fuhu, creator of the top children’s tablet line, nabi (she also licensed and programmed content for nabi). She built marketing partnerships for Next Avenue, a website for people over 50 and licensed content for many companies including OwnZones, a paid subscription service (niche video, audio and print assets), anyclip, a programmatic ad network (promotional videos) , Outcast/Verifone, an out of home network (short form videos) and Graphiti, a one screen social solution provider . Previously, she was a corporate strategy executive at 20th Century Fox and Sony Digital where she launched multiple initiatives, including Soap City, and led content alliances for Viiv, Intel’s Media Center PC platform.

Arlene holds a MBA from Columbia University and an MA in Art History from Yale University.